The 2014 Kia Soul is all-new, and it improves upon a previously enticing package...more
In 2009, Kia was known for crappy, uncool cars. Today, it's one of the hippest automakers around. The Soul played a big part in catalyzing that rapid change. The funky box car went on sale, resonated with buyers, became a success, and has been one of Kia's best sellers since. Hoping to keep a good thing going, Kia is bringing out a brand-new Soul for 2014. Not only is it new, the 2014 Kia Soul is seriously improved. It's quieter, it handles better, it's on a bigger platform, it's more comfortable, it's more spacious, and it's prettier. It's a much better car, and the last Soul was pretty good to begin with. Kia is doing it right, and this second-generation Soul shows just how good the Korean automaker can be.
Block-shaped cars are dying. The Honda Element is a fossil on used-car lots, and the Scion xB is going to be discontinued. But there is one car that can carry the funky-box, compact-crossover class, a car that outsells the Scion by six to one -- the 2014 Kia Soul. The Soul has a bunch of mojo that buyers have loved for about four years, and now there's a new Soul for 2014.
Are you an 18- to 29-year-old male? Are you single, individualistic, and into music? Well then, the Kia Soul is the perfect car for you. At least that's what Kia tells us. The Android-based navigation and infotainment setup will likely please buyers in that demographic, but the Soul will impress just about anyone (of any age) who gets into it.
The 2014 Kia Soul rides on an all-new chassis that is about 29 percent stiffer than the last car's. The Soul's front and rear suspension setups have been upgraded, and the front subframe gets bushings to reduce ride harshness. There's electrically assisted power steering, not the old car's hydraulic system, and a six-speed automatic transmission, an upgrade to the last car's four-speed slushbox; both function and feel much better than the parts they replace. The new Soul is better looking than its predecessor, too, taking styling cues from Kia's popular Track'ster concept car.
All of these improvements should ensure that the new Soul, like the old Soul, will carry the funky-box class on its own.
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