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2001 Kia Optima

2001 Kia Optima Review

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Reviewed by Automobile Magazine on

Sonoma, California - Kia Motors America is an optimistic company, so it's appropriate that its new flagship sedan is called the Optima. How optimistic is Kia? Enough to price the Optima about $1000 more than comparably equipped Hyundai Sonata models (Optima base prices range from $15,299 to $19,949). Why is this significant? Because Hyundai owns Kia, and the mid-size Optima is simply a reskinned, rebadged Sonata. "Our consumer clinics indicate our brand is worth more than Hyundai," says Dick Macedo, Kia's U.S. chief. "And our styling is better. That's why we can charge $1100 more for our volume model."

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2001 Kia Optima Reviews

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